Browsing by Author "Hurlemann, René"
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The neuropeptide oxytocin modulates consumer brand relationships
Fürst, Andreas; Thron, Jesko; Scheele, Dirk; Marsh, Nina; Hurlemann, René (Nature Publishing Group, 2015)Each year, companies invest billions of dollars into marketing activities to embellish brands as valuable relationship partners assuming that consumer brand relationships (CBRs) and interpersonal relationships rest upon ...info:eu-repo/semantics/article