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dc.contributor.authorNadeem, Waqar
dc.contributor.authorAndreini, Daniela
dc.contributor.authorSalo, Jari
dc.contributor.authorLaukkanen, Tommi
dc.date.accessioned2016-06-29T11:55:08Z
dc.date.available2016-06-29T11:55:08Z
dc.date.issued2015-05-13
dc.identifier
dc.identifier.citationNadeem, W. , Andreini, D. , Salo, J. and Laukkanen, T. (2015), “Engaging consumers online through websites and social media: a gender study of Italian generation Y clothing consumers”, International Journal of Information Management , Vol. 35 No. 4, pp. 432-442.fi_FI
dc.identifier.issn0268-4012
dc.identifier.urihttps://erepo.uef.fi/handle/123456789/106
dc.descriptionArticle
dc.description.abstractConsumers increasingly search for, evaluate, and buy items via social media and websites, but little is known about how these activities affect their level of trust, attitudes toward online retailing, and online shopping behaviors. Therefore, this study focuses on how online shopping via Facebook, peer recommendations, and website service quality affect consumer trust, attitudes and loyalty intentions in e-tailing. An online survey was conducted with Generation Y Italian consumers who used Facebook searches of various websites to shop for clothing online. Confirmatory factor analysis was used to validate the constructs, and structural equation modeling (SEM) was employed to test the hypotheses. Findings confirm that website service quality and consumers’ predispositions to use Facebook for online shopping directly and positively affect consumer trust toward an e-tailer. In contrast, peer recommendations affect attitude directly rather than indirectly via trust. The results further indicate that peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males.fi_FI
dc.language.isoenfi_FI
dc.publisherElsevier BVfi_FI
dc.relation.ispartofseriesInternational Journal of Information Management
dc.relation.urihttp://dx.doi.org/10.1016/j.ijinfomgt.2015.04.008
dc.rightsAll rights reserved
dc.subjectFacebookfi_FI
dc.subjectOnline shoppingfi_FI
dc.subjectPeer recommendationsfi_FI
dc.subjectTrustfi_FI
dc.subjectGenderfi_FI
dc.titleEngaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumersfi_FI
dc.typehttp://purl.org/eprint/type/JournalArticle
dc.description.versionFinal Draft
dc.contributor.departmentSciences and Business Studies
uef.solecris.id33358843
eprint.statushttp://purl.org/eprint/status/PeerReviewed
dc.type.publicationinfo:eu-repo/semantics/article
dc.rights.accessrights© Elsevier Ltd
dc.relation.doi10.1016/j.ijinfomgt.2015.04.008
dc.description.reviewstatushttp://purl.org/eprint/status/PeerReviewed
dc.format.pagerange432-442
dc.relation.issn0268-4012
dc.relation.issue4
dc.relation.volume35


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