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dc.contributor.authorReijonen, H
dc.contributor.authorBuratti, A
dc.contributor.authorHirvonen, S
dc.contributor.authorLaukkanen, T
dc.date.accessioned2016-07-18T10:42:28Z
dc.date.available2016-07-18T10:42:28Z
dc.date.issued2015-11-30
dc.identifier.citationReijonen, H, Buratti, A, Hirvonen, S, Laukkanen, T 2015. An examination of strategic orientation profiles of low- and high-performing international SMEs. Australian & new zealand marketing academy conference.fi_FI
dc.identifier.issn1441 - 3582
dc.identifier.urihttps://erepo.uef.fi/handle/123456789/114
dc.descriptionArticle
dc.description.abstractStrategic orientations are believed to be associated with the international performance of SMEs, but empirical evidence on the subject is scarce. Addressing this research gap, the present study examines whether low- and high-performing international SMEs emphasize different strategic orientations to different extents. Three different strategic orientations, namely entrepreneurial orientation, market orientation and brand orientation, are being examined. Using independent samples t-test, the authors analyze a data of 385 effective responses from Italian international SMEs, concentrating on two separate performance metrics, namely (1) success in new customer acquisition and (2) success in customer retention. The findings indicate that internationally operating SMEs that perform well in terms of both customer acquisition and customer retention are more market, entrepreneurial and brand-oriented than those SMEs that perform weaker in this area.fi_FI
dc.language.isoenfi_FI
dc.publisherAustralian & new zealand marketing academy conferencefi_FI
dc.relation.ispartofseriesAUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY CONFERENCE November 30 - December 2, Sydney, Australia
dc.relation.urihttps://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf
dc.rightsAll rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form of by any means, electronic or mechanical, copying, recording or otherwise without the prior permission of the copyright owner.
dc.titleAn examination of strategic orientation profiles of low- and high-performing international SMEsfi_FI
dc.typehttp://purl.org/eprint/type/JournalArticle
dc.description.versionPublisher's pdf
dc.contributor.departmentFaculty of Social Sciences and Business Studies
uef.solecris.id36601180
eprint.statushttp://purl.org/eprint/status/PeerReviewed
dc.type.publicationinfo:eu-repo/semantics/article
dc.rights.accessrights© Authors
dc.description.reviewstatushttp://purl.org/eprint/status/PeerReviewed
dc.format.pagerange33-39
dc.relation.issn1441 - 3582


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