From Top Research to Business - A Case Study of the Barriers Involved with Academic Commercialization
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ViittausPalo-oja, Outi-Maaria. Kivijärvi, Marke. Aromaa, Eeva. (2015). From Top Research to Business - A Case Study of the Barriers Involved with Academic Commercialization. Optimizing Business Growth: Strategies for Scaling Up;, 84-96.
This intensive case study examines the barriers for commercializing academic research. The data is collected from a twoyear commercialization project, KnoPro, in which one university, several life science companies, and a few intermediary organizations tried to identify business opportunities for academic life science knowledge. The case narrative elucidates the versatile meanings attached to commercialization by different parties. Especially, the case exposes that academics approach commercialization predominantly from research perspective. While this is helpful in building first stage international reputation and building new contacts, the case shows that the academic priorities also pose barriers to commercialization. Successful commercialization also necessitates thinking in business terms, e.g. rearticulating the sales article not as top research but as a product and entering industry networks.