Now showing items 1-2 of 2

    • Consumers' experiences of appropriate sales interaction - a speech code theory perspectice 

      Koponen Jonna; Julkunen Saara (ElsevierSveitsi, 2017)
      Little is known about what kind of salesperson-consumer interaction is valued in different cultures. We explore the influence of national speech culture in sales-related communication in business-to-consumer (B2C) environments. ...
    • Creating employees' motivational paths in the retail trade 

      Kantanen Teuvo; Julkunen Saara; Hiltunen Esa; Nickell David (Informa UK Limited, 2017)
      This study examines the manifestation of intrinsic motivation by exploring the sources of intrinsic and extrinsic motivation among employees of a retail hypermarket. The research uses narrative and ethnographical analysis ...