Browsing Yhteiskuntatieteiden ja kauppatieteiden tiedekunta by Author "Julkunen Saara"
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Consumers' experiences of appropriate sales interaction - a speech code theory perspectice
Koponen Jonna; Julkunen Saara (Elsevier, 2017)Little is known about what kind of salesperson-consumer interaction is valued in different cultures. We explore the influence of national speech culture in sales-related communication in business-to-consumer (B2C) environments. ...info:eu-repo/semantics/article
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Creating employees' motivational paths in the retail trade
Kantanen Teuvo; Julkunen Saara; Hiltunen Esa; Nickell David (Informa UK Limited, 2017)This study examines the manifestation of intrinsic motivation by exploring the sources of intrinsic and extrinsic motivation among employees of a retail hypermarket. The research uses narrative and ethnographical analysis ...info:eu-repo/semantics/article