Browsing Yhteiskuntatieteiden ja kauppatieteiden tiedekunta by Author "Paesbrugghe, Bert"
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How Individual Technology Propensities and Organizational Culture Influence B2B Customer's Behavioral Intention to Use Digital Services at Work?
Hallikainen, Heli; Paesbrugghe, Bert; Laukkanen, Tommi; Rangarajan, Deva; Gabrielsson, Mika (IEEE, 2017)This study examines how individuals’ technology readiness in conjunction with organizational culture impacts on B2B customers’ behavioral intention toward using digital services in their procurement processes. We test our ...conferenceObject