Browsing Yhteiskuntatieteiden ja kauppatieteiden tiedekunta by Author "Ryömä, Arto"
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How does value creation manifests itself in cooperation between sport and business? A systematic review of literature.
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna (Scientific Research Publishing, Inc,, 2018)Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of euros in high performance athletes, top teams, and popular sporting events. Studies have also shown the potentiality of ...Tieteelliset aikakauslehtiartikkelit