Browsing Yhteiskuntatieteiden ja kauppatieteiden tiedekunta by Author "Rytsy, Saara"
Now showing items 1-1 of 1
-
Social presence and e-commerce B2B chat functions
Koponen, Jonna; Rytsy, Saara (, 2020)Purpose Currently, online chat is in common use in e-commerce. By adding social interaction to the online context, companies hope to increase customers’ purchasing intentions. However, previous studies have not investigated ...Tieteelliset aikakauslehtiartikkelit