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    • The neuropeptide oxytocin modulates consumer brand relationships 

      Fürst, Andreas; Thron, Jesko; Scheele, Dirk; Marsh, Nina; Hurlemann, René (Nature Publishing Group, 2015-10-09)
      Each year, companies invest billions of dollars into marketing activities to embellish brands as valuable relationship partners assuming that consumer brand relationships (CBRs) and interpersonal relationships rest upon ...