FOUR PROVINCES OR ONE PHENOMENAL DESTINATION? The core of networked brand identity in the Great Lake Saimaa region

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Date
2022-05-03
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Kääriäinen, Jarkko

Masters thesis 

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Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
tourism marketing and management 
Keywords
matkailumarkkinointi ja johtaminen   matkailu   brändit   brändäys   markkinointi   imago   tourism marketing and management   tourism   brands   branding   marketing   image (profile)   turism   brands   branding   marknadsföring   image   
URI
http://urn.fi/urn:nbn:fi:uef-20220367
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