International B2B firms’ brand equity building through social media

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Date
2024-05-14
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Myllynen, Saara

Masters thesis 

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Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
International Business and Sales Management 
Keywords
International Business and Sales Management   sosiaalinen media   International Business and Sales Management   social media   sociala medier   brand equity   brand awareness   brand loyalty   brand image   social media strategies   B2B branding   
URI
http://urn.fi/urn:nbn:fi:uef-20240522
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