Global versus local brand perception and purchase intention in the cross-cultural settings: The comparison between Finland and Nigeria in the context of alcoholic beer beverge

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Date
2024-05-14
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Onwuama, Oluchi

Masters thesis 

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Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
International Business and Sales Management 
Keywords
International Business and Sales Management   brändit   International Business and Sales Management   brands   brands   Perceived brand globalness   Perceived brand localness   Global identity   Perceived brand quality   Purchase Intention   
URI
http://urn.fi/urn:nbn:fi:uef-20240529
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