Show simple item record

dc.contributor.authorPöllänen, Sinikka
dc.contributor.authorParkko, Minna
dc.contributor.authorKaipainen, Minna
dc.date.accessioned2019-10-02T10:36:14Z
dc.date.available2019-10-02T10:36:14Z
dc.date.issued2019
dc.identifier.urihttps://erepo.uef.fi/handle/123456789/7783
dc.description.abstractThe main goal of this study was to conceptualize the practices and processes of fashion styling and to clarify the meanings of key concepts to enhance understanding of diverse functions in different areas of fashion styling. The qualitative study was based on thematic interviews with fifteen styling experts (eleven females and four males). The data were first analysed inductively and subsequently using theory-based content analysis. The analysis revealed five key functions of fashion styling: (1) implementing human needs and increasing well-being through personal styling; (2) expressing personal ideas through artistic styling; (3) influencing clients’ conceptions of ideal beauty through fashion styling and promotional styling; (4) enhancing the commercial viability of fashion products through commercial styling; and (5) self-fashioning as self-representation in fashion blogging and online marketing of styling services. The final analysis revealed four concepts of fashion styling with diverse meanings in relation to art, design, craft and technology: aesthetic-humanistic, aesthetic-expressive, aesthetic-impressive and aesthetic-exemplary.
dc.language.isoenglanti
dc.publisherIntellect
dc.relation.ispartofseriesFashion, style & popular culture
dc.relation.urihttp://dx.doi.org/10.1386/fspc.6.3.369_1
dc.rightsAll rights reserved
dc.subjectaesthetics
dc.subjectart
dc.subjectcraft
dc.subjectdesign
dc.subjectfashion styling
dc.subjecttechnology
dc.titleConceptualizing fashion styling
dc.description.versionfinal draft
dc.contributor.departmentSchool of Applied Educational Science and Teacher Education / Joensuu
uef.solecris.id64740986en
dc.type.publicationTieteelliset aikakauslehtiartikkelit
dc.rights.accessrights© Intellect Ltd
dc.relation.doi10.1386/fspc.6.3.369_1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange369-387
dc.relation.issn2050-0726
dc.relation.issue3
dc.relation.volume6
dc.rights.accesslevelopenAccess
dc.type.okmA1
uef.solecris.openaccessEi


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record