Catalysts for the Circular Economy Business - Case Destaclean Ltd.
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CitationPiispanen, Ville-Veikko. Henttonen, Kaisa. Lehtimäki, Hanna. (2019). Catalysts for the Circular Economy Business - Case Destaclean Ltd.. Sustainable Business and Competitive Strategies: Retail Industry and E-Marketing, 17-24.
The purpose of this case study is to explore catalysts for circular economy-based business development. More specifically, we ask, first, what are the critical catalysts in the circular economy business development process and, second, what is their dynamics in the process? The circular economy business requires different logics and premises because of the inherent value creation opportunities for waste materials. The previous literature has not addressed the catalysts for circular economy business development and business opportunities. Moreover, little is known how these catalysts affect the company´s managerial decisions on business development. Our case company operates in construction waste recycling business and they also produce and sell bio- and recycled fuels. An in-depth interview was conducted with the CEO and the development manager. Content analysis was used to analyse the interview and secondary data. The results show, that in business development and creating new business opportunities in circular economy, the catalysts have a significant role in that process. The catalysts have a twofold distinctive role, first, the catalysts enable circular economy business in waste recycling and second, the catalysts can be external and internal. We contribute to the circular economy literature by showing the dynamics of catalysts and moreover, what could be the critical development phases and the critical catalysts for circular economy business development.