Developing the Innovation Practice of Small Entrepreneurial Service Company
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CitationAromaa, Eeva. Eriksson, Päivi. (2014). Developing the Innovation Practice of Small Entrepreneurial Service Company. Strategic Initiatives for Competitive Advantage in the Knowledge Society, 323-331.
The objective of our study is to explore how the innovation practice of a small service company can be identified and developed further from the managerial point of view. The study is based on the intensive case study strategy utilizing observational and interview data. The analysis shows how a new theoretical approach (the practice approach) and a new methodological tool (the CODE-method) can be used in the study of innovation practice and its development from a managerial point of view. The results show that the innovation practice of the case company was based on five distinctive innovation processes initiated by different actors inside and outside of the company. Utilizing the full potential of these five processes would however require solving two problems: managing and organizing all five processes more efficiently and relaxing the CEO-centricity of the innovation practice.