Browsing by Subject "international SMEs"
Now showing items 1-1 of 1
-
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
(Elsevier BV, 2021)Social media and digital tools are gradually changing the way firms market themselves. Understanding how these communication tools are used by sales functions within business-to-business (B2B) markets could clarify the ...Tieteelliset aikakauslehtiartikkelit
