The impact of cultural diversity and sellers intercultural communication competence on business-to-business (B2B) sales process : qualitative case study

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Date
2017-09-25
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Ossai, Uche Augustine

Masters thesis 

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Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
International Business and Sales Management 
Keywords
International Business and Sales Management   International Business and Sales Management   
URI
http://urn.fi/urn:nbn:fi:uef-20171100
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