Drivers for purchase/repurchase intentions in mobile games applying the freemium business model

Thumbnail
Files
Date
2020-04-20
Metadata
Show full item record

Mihaylov, Viktor

Masters thesis 

Fulltext of publication 
Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
International Business and Sales Management 
Keywords
International Business and Sales Management   International Business and Sales Management   
URI
http://urn.fi/urn:nbn:fi:uef-20200484
Collections

Publications within this content type and its collections are copyrighted content. Content can be downloaded and printed for personal use. Usage without proper citations and commercial use is prohibited.