The role of value creation in nature tourism experience
Kiuttu, Jenni
Masters thesis
Fulltext of publicationPublisher
University of Eastern FinlandFaculty of Social Sciences and Business, Department of Business
tourism marketing and management
Keywords
matkailumarkkinointi ja johtaminen arvonluonti tietotekniikka luontomatkailu matkailuala markkinointi matkailu tourism marketing and management value creation information technology nature tourism tourism sector marketing tourism värdeskapande informationsteknik naturturism turistbranschen marknadsföring turism Arvonluontikokemus luontomatkailukokemus
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