Customer Experience of Robo-Advice from an Omnichannel Perspective
Hynninen, Marleena
Masters thesis
Fulltext of publication Available only in campus librariesPublisher
University of Eastern FinlandFaculty of Social Sciences and Business, Department of Business
International Business and Sales Management
Keywords
International Business and Sales Management asiakaskokemus asiakaslähtöisyys International Business and Sales Management customer experience customer orientation kundupplevelse kundorientering robo-advice digital investment advice hybrid-advice omnichannel
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