Overtourism destination: Finding the positive message in overtourism DMOs social media
Limbu, Dil
Masters thesis
Fulltext of publicationPublisher
University of Eastern FinlandFaculty of Social Sciences and Business, Department of Business
marketing
Keywords
markkinointi sosiaalinen media markkinointi matkailu tapaustutkimus kestävä kehitys marketing social media marketing tourism case study sustainable development sociala medier marknadsföring turism fallstudie hållbar utveckling Overtourism Positive marketing Facebook marketing
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