Transformative tourism experience (TE) advertising and its effectiveness
Heinola, Tiina
Masters thesis
Fulltext of publicationPublisher
University of Eastern FinlandFaculty of Social Sciences and Business, Department of Business
tourism marketing and management
Keywords
matkailumarkkinointi ja johtaminen matkailu tourism marketing and management tourism turism transformative tourism marketing advertising
Collections
Publications within this content type and its collections are copyrighted content. Content can be downloaded and printed for personal use. Usage without proper citations and commercial use is prohibited.