ASSESSING THE IMPACT OF SOCIAL MEDIA ADOPTION ON SALES GROWTH OF SMEs in GHANA
Boadee, Fred
Masters thesis
Fulltext of publicationPublisher
University of Eastern FinlandFaculty of Social Sciences and Business, Department of Business
International Business and Sales Management
Keywords
International Business and Sales Management sosiaalinen media International Business and Sales Management social media sociala medier sales growth sales performance small and medium-sized enterprises social media adoption social media marketing technological proficiency
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