Sportswashing effects on nation brand

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Date
2024-09-13
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Miettinen, Henri

Masters thesis 

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Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
International Business and Sales Management 
Keywords
International Business and Sales Management   brändäys   International Business and Sales Management   branding   branding   brand equity   professional sports   nation branding   sports events   sportswashing   
URI
http://urn.fi/urn:nbn:fi:uef-20241600
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