Browsing Yhteiskuntatieteiden ja kauppatieteiden tiedekunta by Author "Laukkanen, Tommi"
Now showing items 1-7 of 7
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Does imagination compensate for the need for touch in 360-virtual shopping?
Ruusunen, Nino; Hallikainen, Heli; Laukkanen, Tommi (Elsevier Ltd, 2023)The inability to touch products is a fundamental shortcoming in online shopping because humans typically use the sense of touch to evaluate the utilitarian product functionality and to obtain hedonic sensory enjoyment, ...
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Does market orientation pay off without brand orientation? A study of small business entrepreneurs
Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; Hirvonen, Saku (Informa UK Limited, 2015)Market orientation and brand orientation are usually modelled as distinct antecedents of business performance, and the simultaneous performance effects of these orientations are empirically under-explored. Moreover, studies ...info:eu-repo/semantics/article
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Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
Nadeem, Waqar; Andreini, Daniela; Salo, Jari; Laukkanen, Tommi (Elsevier BV, 2015)Consumers increasingly search for, evaluate, and buy items via social media and websites, but little is known about how these activities affect their level of trust, attitudes toward online retailing, and online shopping ...info:eu-repo/semantics/article
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi (Elsevier BV, 2020)This study focuses on the use of big data analytics in managing B2B customer relationships and examines the effects of big data analytics on customer relationship performance and sales growth using a multi-industry dataset ...Tieteelliset aikakauslehtiartikkelit
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Haptic Sensory Perception and Customer Experience in a 360-Virtual Store: Does Time Spent Play a Role?
Wang, Yuyu; Hallikainen, Heli; Ruusunen, Nino; Laukkanen, Tommi (University of Hawaiʻi at Mānoa Library, 2022)Building on stimulus(S)-organism(O)-response(R) theory, this research examines the effects of haptic sensory perception on user experience and satisfaction in a 360-virtual store. We postulate that time spent in a 360-virtual ...
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How Individual Technology Propensities and Organizational Culture Influence B2B Customer's Behavioral Intention to Use Digital Services at Work?
Hallikainen, Heli; Paesbrugghe, Bert; Laukkanen, Tommi; Rangarajan, Deva; Gabrielsson, Mika (IEEE, 2017)This study examines how individuals’ technology readiness in conjunction with organizational culture impacts on B2B customers’ behavioral intention toward using digital services in their procurement processes. We test our ...conferenceObject
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How national culture and ethics matter in consumers' green consumption values
Haldera, Pradipta; Hansen, Eric N; Kangas, Jyrki; Laukkanen, Tommi (Elsevier BV, 2020)Going green in consumption is gaining momentum globally, but little is known how national cultural values and consumers’ ethical ideologies explain green consumption. With a culturally rich sample of 1929 responses from ...Tieteelliset aikakauslehtiartikkelit