Consumer Brand Trust in a Brand Crisis: A Comparison between Accidental and Preventable Product-Harm Crisis

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Date
2020-04-24
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Kolehmainen, Hanna-Kaisa

Masters thesis 

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Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
service management 
Keywords
palvelujohtaminen   service management   
URI
http://urn.fi/urn:nbn:fi:uef-20200516
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