B2B purchase motivations for gamified travel tours for urban and rural environments

B2B asiakkaiden ostomotivaatiot pelillistettyjä kaupunki- ja luontokierroksia kohtaan

Thumbnail
Files
Date
2024-12-17
Metadata
Show full item record

Kolu, Susanna

Masters thesis 

Fulltext of publication 
Publisher
University of Eastern Finland 
Faculty of Social Sciences and Business, Department of Business 
tourism marketing and management 
Keywords
matkailumarkkinointi ja johtaminen   markkinointi   tourism marketing and management   marketing   marknadsföring   gamification   tourism   purchase motivation   buying motive   gaming motivation   B2B sales   pelillistäminen   matkailu   ostomotivaatio   ostomotiivi   pelimotivaatio   B2B myynti   
URI
http://urn.fi/urn:nbn:fi:uef-20241949
Collections

Publications within this content type and its collections are copyrighted content. Content can be downloaded and printed for personal use. Usage without proper citations and commercial use is prohibited.